Growing communities

We believe in creating communities that enable people to live well, settle at home and realise their potential. We appreciate the strengths, skills and abilities of the people who live in our homes, access our services, and work for us, and we are on a journey to change the way we work.

We want to work with more of our customers to collaborate and co-design the services we offer.


Asset Based Community Development, co-production, and strengths-based approaches are at the heart of growing communities, but what do they actually mean?

Strengths-based approaches

A strengths-based approach discovers and builds on people’s strengths, rather than on problems.

This increases hope and self-reliance, and shows that everyone has the power to learn, grow and change. It builds relationships, and community members participate in decisions, make choices, and determine the direction of the development.

By building a network of existing resources and networks, strengths-based approaches build the autonomy and resilience of neighbourhoods and communities.

Asset Based Community Development

Asset Based Community Development builds on the assets within a community, and links them so that everyone can grow together.

Every community or neighbourhood is different, and has its own set of unique assets which can be developed for everyone’s benefit. These assets could be people or organisations – we believe that everyone in the community has something to contribute – or place based assets (for example, a community hub or marketplace). By bringing all these assets together, the community is more connected, stronger, and able to sustain their own development.


Co-production is a meeting of minds and hearts to reach a shared solution. Co-production is people working together to design and deliver community projects or services with meaningful and sustainable impact. For us, the core principles are:

  • Collaboration. Relationship building is key for inspiring trust and creating powerful partnerships based on sharing skills and knowledge.
  • Diversity. It is essential that a diverse range of voices are heard and valued when co-producing.
  • Respect. Safe, inclusive and accessible spaces are vital for enabling all participants to feel a sense of belonging and for their perspectives to be respected.
  • Empowerment. Every individual is empowered by and valued for the unique knowledge and experience they bring. Hierarchies are replaced with equal and balanced relationships.
  • Involvement. All participants are involved at all stages of the process, and get to influence the design, delivery, governance and evaluation of services.

Get in touch with us

Kris Mackay, Business Growth Manager
07493 868 057

At Well Rotherham, we believe that communities hold the knowledge to make themselves stronger.

To capture this learning, we worked our amazing community connectors to create a guide to support others to become more active in their communities.

Our Guide to getting active in your community is a free digital resource for anyone who wants to start building communities, and is interested in learning from the experience of others.

It is designed to be used by individuals or groups, and describes 8 key stages for getting organised in your community. You can use it to help you and others to dream big, share ideas and solutions, and more.

Download the guide