Places for People (PfP) has announced the appointment of Larry Gold as CEO of Housing and Communities, bringing a wealth of leadership experience in the housing sector.

Larry starts his new role on June 1, while also staying in his position of CEO at SYHA until our planned full merger integration with PfP in April next year. To ensure that our organisation is well supported during this time, we are appointing an interim Managing Director to work alongside Larry. The SYHA Board will recruit the Managing Director, and share an update about the role, as quickly as possible.

“I am delighted be joining PfP as CEO, Housing and Communities. My priority is to make a difference from day one – and really get to know PfP’s customers, communities and colleagues – while remaining as CEO of SYHA until our planned integration into PfP in April 2027. I’ll continue to ensure SYHA provides brilliant homes and services, and work with the PfP Leadership Team to deliver even more social impact across the UK. Exciting times ahead.”

Larry Gold

 

PfP Group CEO Greg Reed hailed the appointment, adding: “We are absolutely delighted to have Larry on board, and all the expertise and experience he brings. He is someone embedded in Community and lives and breathes the ethos we at PfP hold dear.

“Larry is a values-led leader who is deeply committed to People, Customer outcomes and long-term sustainability. He has a strong track record of delivering performance, driving operational excellence, regulatory assurance and high Customer satisfaction. And we are very lucky to have him.”

Our partnership with PfP brings more investment and resources to our organisation, and is supporting us to grow the number of homes and services in our communities. SYHA is currently a subsidiary of PfP, and we are working with colleagues across the group to realise our shared ambitions for the region. You can find out more about the partnership on our website.

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