We’ve invested in Viewpoint Research, a successful Sheffield social enterprise, to support their strategy to grow the company and increase their impact in the region.

Viewpoint provides jobs for people who have previously experienced barriers to get into or thrive at work, and they achieve high levels of performance and quality because of the diversity of the people they employ.

The Viewpoint Team use their experiences to really understand the customers they speak to, and they ensure that customer voices are heard loud and clear through insightful data and responses. We believe everybody deserves the right to a job where they can do their best work, so we’re delighted to invest in an organisation that really supports its staff to flourish. You can find out more about our Good Work opportunities here.

“As a well-established business in South Yorkshire, we are really keen to see other local social and ethical businesses thrive for the benefit of our customers and the region. By partnering with and investing in Viewpoint, we can help Viewpoint to grow and employ even more people who face discrimination in the job market.”

Kris Mackay
our Business Growth Manager

Viewpoint Research was founded as a social enterprise over 10 years ago to address the inequalities many individuals face through disability or economic deprivation.  Specialists in telephone-based customer satisfaction surveys, they have worked with clients including Sheffield City Council, Sheffield University, Engie, St Leger Homes and Key Fund.

Alistair Ponton, Managing Director of Viewpoint said “This significant support from South Yorkshire Housing Association has enabled us to develop a new sales and marketing strategy that includes a new website and increased social media activity. We now have the resource to grow the business and create more jobs for people who need it most. Our work together will benefit both organisations, and we are very happy to share any future success with South Yorkshire Housing Association”.